SUN FUN & RHYTHM
FRESHLY RECRAFTED
Boosting the tropical vibe
with playful colour
& unexpected visual expression.
Celebrating the heart & soul
of a unique cervecería.
PASSIONATELY HANDCRAFTED
Cuba’s oldest brewery,
remixed in Miami.
MUSIC & LIFE
Sun Fun & Rhythm
Elevating the core CRAFT range
Boosting the vibe with playful character & colour
PASIONATELY HANDCRAFTED
FUN REFRESH
Vibrant boost
to the next-gen of craft
CLIENT
LA TROPICAL
www.cervecerialatropical.com
INTUITIVE
CRAFT core gets a refreshed
& distinctive visual style.
Reigniting the passion of
hand-crafted.
Harmonise the core & amplify unique characters.
Elevate impact & expression to bring out the fun.
Celebrate Sun, Fun & Rhythm.
DESIGN
Rejuvenated & Modern.
Miami style with Cuba vibe.
Impactful visual architecture lifts the brand & showcases distinct product character.
Lifting the Flaminhop™ as the key brand icon with prominence & relevance.
Flavours get unique character expression, each with a rich visual story of taste & lifestyle.
CRAFT
Boosting the Cuba-Miami vibe with playful character.
Crafting uniquely-expressive visual stories.
Colourfully tropical & modern construct creates a vibrant edge to an original story.
Graphic deco style of playful shapes & cut image celebrate
the quirky & fun.